His brand in this industry has its own strong following and using a wheelchair as a prop isn’t a gimmick that he would resort to in order to squeeze out a couple new subscribers or sales.
It’s so easy to judge someone in gay porn using stereotypes and cliches but it doesn’t change the fact that he’s still a regular guy like the rest of us. I’ve met Jake Cruise in person at a few of the industry gatherings and he’s a really nice guy.